| div cl | | | | Instead of closing the deal and making arrangements |
| KISS â Keep It Simple, Stupid. | | | | to get your client to sign the papers, you go on and |
| Weâve all heard this word before. And most | | | | brag about how great your company is or how your |
| of the time, even with our being familiar with the | | | | client would benefit from your product. |
| term, we seem to make the mistake of violating this | | | | Just like in your postcard printing project, |
| principle over and over again, especially when | | | | thereâs a lot to be said in providing your |
| weâre creating our marketing tools (e.g. | | | | potential clients a glimpse of what you have to whet |
| postcard printing). | | | | their appetites. It doesnât do you any good |
| If we donât adhere to the KISS principle, | | | | to divulge everything. You take out the right of your |
| itâs the KISS of death mostly for our | | | | prospective client to know you better. Youâll |
| postcard printing project. Itâs like having | | | | be like the salesman who lost a possible buyer just |
| your sales pitch go on and on when the client is all | | | | because you canât stop telling your client |
| fired up to buy your product or avail of your service. | | | | your full-length business story. |