| Specialist holiday companies across Western Europe | | | | But with the British taking holidays at home this year |
| were preparing for poor summer sales figures for | | | | and being disappointed with the weather, there is a |
| traditionally popular holidays in Majorca and other | | | | good chance that the number of people taking |
| areas of Spain, but an awful summer for the | | | | Majorca holidays for 2010 will improve as people |
| weather in the UK has led to a pick up in holiday | | | | return to their old haunts - especially if the economy |
| bookings, rescuing what could have been the worst | | | | picks up. |
| year for a long time for overseas travel. | | | | Happily for the island the number of German people |
| The wash-out in Britain has been so sustained that | | | | taking their holidays in Majorca this year hasn't fallen |
| those tourists who hadn't booked by the time the | | | | nearly as much as the British market - and with the |
| summer holidays arrived often changed their original | | | | German economy officially coming out of recession |
| plans for a UK holiday to one abroad - and Majorca | | | | recently it will help the holidays in Majorca industry |
| has benefitted from a late surge in holiday bookings | | | | should the British market fail to improve in 2010. |
| from British families anxious to get some sun before | | | | How many people do visit the island in 2010 doesn't |
| facing the winter back home. | | | | just depend upon the economy overall and how |
| Compounding the dilemma many families have faced | | | | secure they feel in their jobs, but the strength of |
| over whether to holiday at home in the UK or to | | | | Sterling against the Euro is also an important factor. A |
| take one in Majorca has been that so many weather | | | | couple of years ago a thousand pounds spending |
| forecasts have been wrong - even weather | | | | money would buy nearly fifteen hundred Euros, but |
| forecasts for 24 hours or less away. | | | | currently British tourists would be lucky to get close |
| Meanwhile the weather in Majorca has been | | | | to twelve hundred Euros given the state of the |
| consistently good, and while the British weather | | | | British currency. |
| forecast has been unreliable, it's a little easier for | | | | In recent years there has been a trend away from |
| Majorca as the summer has been exactly what | | | | staying in a hotel to villas, but recently this trend has |
| people expect with sunshine and good temperatures | | | | reversed back in favour to the hotels in Majorca |
| - and a look at a Majorca weather forecast has been | | | | among British tourists, as all inclusive packages cut |
| enough for many to leave the rain behind for a | | | | down costs and less spending money is needed. Not |
| holiday in Majorca and glorious sunshine. | | | | such good news of course for the independent bars |
| But despite the late surge from tourists opting for an | | | | and restaurants which many holidaymakers would |
| overseas holiday instead of one at home, most | | | | frequent during better times, but something the |
| estimates within the travel industry suggest a near | | | | hotels in Majorca are quite happy to see. |
| 20 per cent fall in the number of Britons taking a | | | | The future for tourism in Majorca is good - the island |
| holiday in Spain this summer, due to the fragile state | | | | has a successful and active tourism board that |
| of the British economy and worries over job losses. | | | | actively promotes the virtues of the island as a |
| It could be a while before the number of | | | | holiday destination in a co-ordinated way compared |
| holidaymakers visiting Majorca returns to levels seen | | | | to some other areas, and moves with the times by |
| in the last few years as one leading tour operator | | | | for example creating cycle tracks for the more |
| has just reported that their winter bookings are | | | | eco-friendly holidaymaker as well as having the |
| down 17 per cent on last year - and in recent years | | | | traditional reasons for a holiday - great beaches, |
| there have been more people taking holidays in | | | | hotels and a friendly people. |
| Majorca in the winter months - often for three day | | | | The island will be hoping it's enough to tempt British |
| visits - as cheap flights to Majorca make it more | | | | holidaymakers to book again for Majorca. |
| affordable. | | | | Yourmajorca. |