| Italy and Fashion have a very unique and special | | | | would also model new collections at museums or |
| relationship, and when you consider such names as | | | | exhibitions next to famous pieces of fine art. This all |
| Dolce&Gabbana, Versace and Armani, to name but a | | | | contributed to elevating the status of Italian fashion, |
| few, it's not difficult to see why. But if we look back | | | | and implanting in everyone's minds that Italian fashion |
| into the history of Italian Fashion, (e.g. see also the | | | | gives you status, is very rich in quality,and almost |
| article on Nina Ricci) we start to understand what | | | | 'fairytale' like. |
| gave Italy such a status in the Fashion World. | | | | In the 1970s and 1980s Milan made its mark as being |
| Count Giorgini started the 'Italian Fashion' craze in | | | | the Fashion Capital of Italy, and the phrase Made in |
| 1951, when he organised a fashion show to be | | | | Italy became universally recognised as meaning 'high |
| presented to an International audience in Florence. He | | | | quality', and 'high fashion'. Many trade fairs are |
| then continued to present other fashion shows at his | | | | regularly held in Milan, and it regarded by many as the |
| palace, presenting new collections modelled by nobilty | | | | 'Fashion Capital' of the World. |
| against a backdrop of fine arts and scenery. Nobilty | | | | |